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Big W - Craft, Camera, Action
Turning kids into mini directors.
In homes across Australia, screentime has been getting in the way of family time. Big W wanted to bring families back together but rather than blame technology, they decided to embrace it.
Craft Camera Action is a digital experience that turns a kid’s homemade craft into the hero of their own movie, blending the real and virtual worlds together for a fun project that the whole family can get involved it.
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